Overview: Nautic Air™ manufacturer’s air purification systems for a wide variety of uses. Their product line is diverse and scalable which means that they have an air purification system for almost any situation or circumstance. With such a diverse product offering, the challenge immediately became how to effectively present the myriad of uses in a way that wouldn’t be chaotic or overwhelming.
Through our meetings with the client, it became evident that their products could be categorized to serve four markets: Residential, Commercial, Government, and Marine. Categorizing in this way gives the end user the opportunity to immediately find the information that is relative to their application.
Challenge number two was to take stacks of scientific data and present the efficacy of the products in a manner that was readable and user-friendly. We used a “layered” approach to allow the end user the ability to determine just how much technical information they want to encounter. The layers were organized like this: overview > technical specifications > scientific theory and data. Organizing the site in this manner means that users not interested in the science do not have to sort through it. But for you engineer types out there, the science is still available and right at your fingertips.
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